Privacy & Cookie Policy (UK)
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1. Introduction
This Privacy & Cookie Policy explains how your personal data is collected, used, and protected when you visit or interact with this website.
For customers in the United Kingdom, this website is operated by:
Eastern Sporting Ltd
Unit 15 Tattersall Way, Chelmsford, Essex, CM1 3UBCompany No. 05790916We are the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
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2. What Personal Data We Collect
We may collect and process the following information:
- Name
- Email address
- Phone number
- Billing and delivery address
- Any information you provide via contact or enquiry forms
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3. How We Collect Your Data
We collect personal data in the following ways:
- Direct interactions — when you contact us, submit an enquiry, or place an order through the website.
- Automated technologies — when you use our website, we may collect technical data such as IP address, browser type, and usage data through cookies and similar technologies.
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4. How We Use Your Data
We use your personal data to:
- Process and deliver orders
- Communicate with you regarding enquiries or purchases
- Provide customer support
- Send marketing communications (only where you have given consent)
- Improve our website, products, and services
- Ensure website security and prevent fraud
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5. Legal Basis for Processing
We process your personal data on the following lawful bases, depending on how you interact with us:
- Contractual necessity — to process and deliver your order, manage payments, and provide customer support.
- Legal obligations — to comply with applicable laws, including accounting and tax requirements.
- Legitimate interests — to operate and improve our website, ensure its security, and protect our business from fraud or misuse.
- Consent — to send marketing communications and use non-essential cookies, where you have given permission.
You may withdraw your consent at any time by contacting us or using the unsubscribe link in our communications.
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6. Data Retention
We retain personal data only for as long as necessary for the purposes for which it was collected:
- Order and transaction data: retained for up to 6 years to comply with legal and accounting requirements.
- Customer service records: retained as long as reasonably necessary to support your enquiries.
- Marketing data: retained until you withdraw your consent or unsubscribe.
Data processed based on consent will be retained until that consent is withdrawn.
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7. Sharing Your Data
We may share your personal data with trusted third parties where necessary to operate our business, including:
- Delivery and logistics providers
- Payment processors
- IT and website service providers
- Professional advisers (such as accountants)
We only share data where necessary and ensure that all third parties are subject to appropriate data protection obligations.
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8. International Transfers
Where your personal data is transferred outside the United Kingdom, we ensure that appropriate safeguards are in place to protect your data. This may include:
- Transfers to countries deemed to provide an adequate level of data protection
- Use of standard contractual clauses approved for use in the UK
We take all reasonable steps to ensure your personal data is treated securely and in accordance with this policy.
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9. Your Rights
Under UK data protection law, you have the right to:
- Request access to the personal data we hold about you
- Request correction of inaccurate or incomplete data
- Request deletion of your data where it is no longer necessary
- Request restriction of processing in certain circumstances
- Object to processing where it is based on legitimate interests
- Request the transfer of your data to another provider
- Withdraw consent at any time, where processing is based on consent
You have the right to lodge a complaint with the Information Commissioner's Office (ICO) — https://www.ico.org.uk
We would, however, appreciate the opportunity to address your concerns before you approach the ICO, so please contact us in the first instance.
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10. Cookies
What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help the website function properly and improve your experience.
Types of Cookies We Use
- Essential Cookies — required for the operation of the website (e.g. shopping basket, security, page navigation).
- Performance and Analytics Cookies — help us understand how visitors use the website so we can improve functionality and performance.
- Marketing Cookies — used to deliver relevant content or advertising based on your interests (only used with your consent).
Cookie Consent
When you first visit our website, you will be presented with a cookie banner allowing you to:
- Accept all cookies
- Reject non-essential cookies
- Customise your preferences
Non-essential cookies (such as analytics and marketing cookies) will only be used with your consent. You can change your cookie preferences at any time via the cookie settings link in the website footer.
Managing Cookies
You can also control or delete cookies through your browser settings. Please note that disabling certain cookies may affect website functionality.
Third-Party Cookies
We may use trusted third-party services such as Google Analytics. These providers may collect anonymised data about how you interact with the website.
Google reCAPTCHA
We use Google reCAPTCHA to protect our website from spam and abuse. This service may collect information such as your IP address and browsing behaviour.
Use of reCAPTCHA is subject to Google's Privacy Policy and Terms of Service.
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11. Data Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse.
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Contact
If you have any questions about this Privacy & Cookie Policy, please contact us at trade@easternsporting.com.